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What started as Unibet in 1997 is today the global gambling group Kindred. From his London flat, our founder Anders Ström set out to change the way players gamble and offer them an experience suited to the modern digital world. In the below timeline you can follow our milestones from the very beginning until today.
Unibet logo vector. Download free Unibet vector logo and icons in AI, EPS, CDR, SVG, PNG formats. Update of the classic Unibet logo - to better cater for today’s mobile first environment with high legibility in small digital spaces. Kindred Group secures a gambling license in Sweden. 2018 Kindred Group launches a second brand in Romania, created in-house. Unibet is not affiliated or connected with sports teams, event organisers or players displayed on its websites and/or mobile apps or (ii) to any mobile brands. This website is operated by Platinum Gaming Limited whose registered office is at Sovereign Place, 117 Main Street, GX11 1AA, Gibraltar. Unibet Sportsbook Promo Code. Unibet is one of the biggest online sportsbooks in the world, with over 11 million customers in over 100 countries. Unibet first made their way into the US market in New Jersey via a partnership with Hard Rock Casino in September 2019, and two months later, made their way into Pennsylvania in conjunction with Mohegan Sun Pocono. Kindred Group has revealed a new logo for its flagship Unibet sportsbook to help the brand stand out in a mobile-first environment. The new logo was designed and developed by Kindred’s in-house creative team, which was tasked with modernising the original logo while “staying true to Unibet’s heritage”.
2020
Acquisition of Blancas Casino in Belgium demonstrates Kindred's long-term commitment towards the Belgian market
Kindred aligns energy targets with Paris Agreement
Otto Kasino – Kindred Group launches first pay’n play casino
Unibet launches in Indiana, Kindred Group's expansion in the US continues with third state
‘Fair Sport 4 All’ project together with EFDN to battle match-fixing
Unibet enters sponsorship with Swedish ElitFootball (SEF)
Unibet enters sponsorship with Chess World Champion Magnus Carlsen
2019
Unibet launch its second US market - Pennsylvania.
Update of the classic Unibet logo - to better cater for today’s mobile first environment with high legibility in small digital spaces.
Kindred Group secures a gambling license in Sweden.
2018
Kindred Group launches a second brand in Romania, created in-house.
2017
Acquisition of 32Red
Kindred Group launches a new online casino brand for Norwegian and Swedish high rollers.
2016
Unibet Group reaches 1 million active customers.
Kindred Group wins Operator of the Year, Socially Responsible Operator and Best Marketing Campaign at the 2016 EGR Operator Awards.
Unibet Group becomes Kindred and shifts to a truly multi-brand strategy with 13 consumer brands in its portfolio.
2015
Acquisition of iGame and Stan James Online.
2014
Kambi spun off and listed on Nasdaq Stockholm First North.
2012
2011
Unibet’s B2B odds provider Kambi secures its first external customer in Paf.
2010
Henrik Tjärnström assumes role as CEO.
2009
2007
Maria Bingo is acquired to further strengthen position in bingo in the Nordics.
2005
Petter Nylander takes over as CEO.
2004
The Group lists on the Stockholm Stock Exchange (Nasdaq Stockholm).
More than 300,000 registered customers in more than 100 countries.
2002
200,000 registered customers in more than 80 countries.
2001
Unibet expands its website into 12 languages, reaching customers in more than 50 countries.
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2000
Pontus Lesse appointed CEO.
Unibet Group Plc was founded and the first international license granted in Malta.
1999
Unibet goes digital and launches its first website in Swedish and English.
1998
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First license granted in the UK to operate a betting business with bets taken over the phone.
1997
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Unibet are founded by Anders Ström in his bedroom in Earl’s Court, London, UKAnders was Unibet’s first CEO.